"A household located in north London wants to find an extraordinary and experienced tutor to guide their smallest child on his early path to turning into an English gentleman."
Upon seeing this advertisement, you might readily skip the term "initial stages" as mere figurative language.
But, it may be the most important aspect of this distinctive employment listing, as it aims to recruit a teacher for a 12-month-old.
Hundreds of submissions have now been submitted since the anonymous family posted their call for the £180k-a-year tutor, who needs to be "someone very special".
During the past few weeks, the advert has gained interest in the news, with numerous wondering why?
A tutoring expert, chief executive of an education consultancy, which is assisting the family in their hunt, explained that in spite of initial skepticism, he considered the idea "far sighted", and "progressive".
When he spoke with the family, he noted they understood the unusual aspect of their request, and how early in age their son is.
But, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their firstborn was five, and by that stage "cultural bias had already become established".
But what did the family indicate by "cultural leaning"?
It's "comprehensive", Adam answered. "How you eat, the way you speak".
He stated the firstborn had adopted "really subtle, body language" from the family, and had adopted their cultural habits. The family explained to him they did not want this pattern to recur with their younger child.
The intention: To engage a English tutor, who must speak with standard English accent, to influence the baby right from the beginning.
"A great deal of the learning at the start here is somewhat acquired indirectly," stated Adam.
It's via this osmosis that the family are aiming the child will adopt the British traits they aim to cultivate.
The consultant said the tutor had to be somebody who went to "the right kinds of schools – the same kinds of schools as the family hope to send their son to".
"The instructor must be the suitable individual, they'll be performing things they may not realize they're doing, effortlessly," he added.
The family told Adam the chosen tutor should preferably also have knowledge of or interest in riding, winter sports, artistic pursuits and music so as to inspire the child in a broad spectrum of hobbies.
More than that though, he explained the family wanted the tutor to sign up the child on a selection of lessons so the child would be "equestrian training and starting an instrument by the time they are approximately three years old".
In the family's minds, guiding their son become a "British gentleman" will bring about success and open doors.
"Considering the rights and wrongs of that, because it's definitely a social class indicator," he notes.
Yet, despite all this instruction in "English culture", might the child absorb what is termed cultural influence from the multicultural family he lives with regardless?
"Certainly", said he. "The parents know this may not work, but they've simply adopted the view of, 'let's give it a go and let's go as quickly as we can', because the price of it is irrelevant," he said.
There are some in the private teaching field who share these doubts.
Peter Cui, chief executive of Blue Education, who provides individual instructors, wrote that "the process of becoming bicultural, or indeed, forming one's identity, is something that must be grown into, not designed."
The expert explained that he had emigrated from Asia to the UK at the period of 7 years old, and had been raised understanding and practicing two backgrounds. He went on to study at the University of Cambridge.
"The concept that a single person can function as a embodiment of Britishness, an individual who can somehow transplant the qualities of a English gentleman onto a 12-month-old child, seems to me naive and unfeasible," he commented.
"In my experience, engaging a quintessentially UK tutor from early childhood will will not instantly produce the result they desire.
"I did not have that kind of mentor, and however I have been fortunate enough to experience several of the situations they desire for their son."
He stated: "The truth is, cultural identity should not be dictated from the external environment; it must be selected, and it must originate internally."
Certainly, English culture is something Adam thinks can be instructed – and marketed.
"In my view the reality that the global community views us in this respect is something that we should be cherishing|valuing|appreciating
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