The Video Platform Offers Viewers Control to Limit AI-Generated Media in Their Feeds

Users will soon have a fresh option that enables them to cut down on the amount of AI-made videos appearing in their feeds. This move comes as the platform announced that it currently hosts more than 1 thousand million AI-generated clips.

Trial and Implementation

The update is in a pilot phase over the coming weeks before a widespread rollout. This advancement comes amid a surge in content created by AI, driven by recent AI video creators.

AI Content on Other Platforms

Studies have shown that approximately 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A large amount of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is often absurd or surreal.

Based on user feedback that many people appreciate content produced via AI tools, from computer-generated images to informative clips, and we intend to provide users the option to adjust the amount of that, based on their own preferences,” commented a spokesperson.

Volume and Proportions

TikTok announced that there are presently 1.3 billion videos on its network tagged as made with AI. In total, more than 100 mn pieces of content are submitted to the service every day, making AI-generated material a relatively small portion of its complete catalog.

How to Adjust Settings

Members will be able to limit or boost the volume of AI-generated videos they watch by using the topic control setting in the app and picking the AI content topic. Further subjects that can already be controlled under the tool include current affairs, fashion, beauty, and dance.

Platform Guidelines

TikTok’s policies require users to identify lifelike AI-generated content, and it bans malicious deepfakes of well-known individuals or emergencies. Any realistic artificial content that is without a tag can be deleted under its community policies.

Additionally, the service will from now on attach an artificially created tag to content produced via its own AI tools, or identified by an cross-platform project for spotting content made by AI. This measure is aimed to help prevent users from seeking to bypass the disclosure requirement.

Responsible AI Funding

The company is also launching a two million dollar awareness program for specialists and institutions to develop learning resources about ethical AI use. This project will benefit non-profit groups dedicated to educating computer science.

Platform Protection

The platform has supported its safety measures, following discussion over plans to lay off a large number of safety staff in Britain. The company is planning to cut 439 jobs in its user protection department in London, with labor groups and digital protection specialists voicing alarm that humans are being replaced by AI moderation.

A senior executive stated that human moderation would continue to be important, but AI can protect employees by filtering out the most distressing content ahead of it is viewed by staff. TikTok stated a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to the use of its automated systems.

“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is the area in which a extensive automated help is proving valuable work at speed.”